Effective recruitment and retention is a fundamental building block of successful clinical trials management. It is also a large cost centre, with drug manufacturers investing an estimated $2.28 billion each year in recruiting study participants. Despite this, around two-thirds of clinical sites fall short of their enrollment quotas and the rate of patient drop-outs remains at approximately 30%.

This has given rise to a renewed industry focus on patient centricity. Promoting a positive patient experience is no longer just a moral obligation for sponsors, it’s a commercial one too. If recruitment is appropriately incentivised and patient convenience championed, enrollment can be accelerated, drop-outs and delays reduced, and revenues maximised.

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